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Alger - "Think Further/Conversations With Tomorrow"

How do you create an ownable position for an investment manager with a half century of success, yet virtually no brand awareness? Mark Alger's 50th anniversary not by looking back, but by looking forward - a concept totally in synch with their "DNA" - the innovative growth investment philosophy they pioneered. That's the unexpected insight behind Zambrelli's forward thinking and thought provoking "Think Further" campaign for Alger. The core elements of the brand story we created - our "Conversations with Tomorrow" film series and the accompanying microsite - are the foundation of a long term brand strategy that's paying dividends. Supported by a total digital, social, viral and event media effort, we have generated hundreds of thousands of views and significant awareness of Alger's unique position as among "the smartest of the smart" asset managers.

Project Roles
Copywriter, Creative Director, Music Supervisor
Company
Alger
Skills
Copywriting, Creative Direction, Editing, Music, Post-Production
Media
Brand Films, Branded Content, Magazines, Microsites, Social Media Content, Social Media Copy
Project Industries
Finance
Alger - "Think Further/Conversations With Tomorrow"
Alger - "Think Further/Conversations With Tomorrow"
Alger - "Think Further/Conversations With Tomorrow"