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Le Balm

The 6 episode micro-series follows a well-known makeup vlogger who decides after the election to convert her many followers into radical activists, by smuggling coded messages about overthrowing the regime into her usual beauty product reviews and tutorials. Dealing with questions about complicity, beauty standards, and the privilege of self-care in a time of political disruption, the series brings together the worlds of our current political climate of anxiety and the messages of women’s beauty culture.

Project Roles
Art Direction, Design
Viral Films
Project Industries
Advertising, Beauty, Entertainment, Fashion, Lifestyle
Le Balm