Amazon Finds Social Content Strategy
Conceptualization, launch, and perpetuation of the Amazon Finds social media presence on Instagram. Involved extensive social media research, content strategy and generation, art direction, copywriting, scheduling, iterative testing, automation, and analytics reporting; all in an effort to increase engagement optimization and process efficiencies. By partnering with an internal Design Technologist, I was able to help automate multiple content generation methodologies, as well as determine optimal post times and processes for achieving maximum engagement with the Amazon Finds social audience. After six months I'd grown the follower base to over 14K organically, without post promotion or spend.
- Project Roles
- Art Director, Content Producer, Copywriter
- Art Direction, Content, Content Management, Copywriting, Creative Direction, Strategy
- Social Media Content, Social Media Copy
- Project Industries
- Advertising, Lifestyle