Jack Daniel's "The Barrel Tree"
The brief was for a holiday commercial. It turned into a 30-foot tall, 24-ton Christmas tree made of whiskey barrels, a new product, and a new yearly tradition.
- Project Roles
- Copywriter
- Company
- Arnold Worldwide
- Skills
- Conceptual, Copywriting
- Media
- Commercials - Broadcast
- Project Industries
- Beverage, Wine/Spirits
