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AXE Stage Pass

AXE wanted to show shoppers that just like their favorite artists, AXE is about individuality, confidence and self-discovery. We saw an opportunity to align AXE, Walmart and today’s hottest artists to create a destination for exclusive music content and behind-the-scenes interviews. I had the privilege of leading a team of talented designers, motion graphics wizards and the best production team in the business to create a music portal that was fed with exclusive video content and social feeds from top influencers. We also created animated interview videos and captured top artists such as Nick Jonas, Charlie Puth, Lukas Graham, Jason Aldean and Dierks Bentley in unique venues, completely hosted and designed by our team.

Project Roles
Creative Director, Designer
Company
Mirum
Skills
Creative Direction, Design
Media
Music Videos, Social Media Content, Websites
Project Industries
Music, Packaged Goods
AXE Stage Pass