Juce see themselves as flavour artisans, creating juices with unique combinations of flavours never seen anywhere else.
They needed an identity & above the line ad campaign to reflects this.
I developed a vibrant identity & campaign based around ‘unique combinations’, by implying that not every combination is a good one!
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe Photoshop
- Branded Content, Packaging
- Project Industries
- Advertising, Beverage, Lifestyle