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GRUBS Edible Insects

GRUBS want to incorporate insects into western diets & promote dried insects as an alternative source of protein. I was asked to create branding, packaging & a social media campaign to connect GRUBS with young, health conscious consumers. My solution was an insect shaped die-cut, to depict the insect in the product, while displaying the real food inside the packaging.

Project Roles
Art Director, Designer
Adobe Illustrator, Adobe Photoshop, Design
Brand Guidelines, Branded Content
Project Industries
Health/Pharma, Lifestyle, Packaged Goods
GRUBS Edible Insects
GRUBS Edible Insects
GRUBS Edible Insects
GRUBS Edible Insects