GRUBS Edible Insects
GRUBS want to incorporate insects into western diets & promote dried insects as an alternative source of protein.
I was asked to create branding, packaging & a social media campaign to connect GRUBS with young, health conscious consumers.
My solution was an insect shaped die-cut, to depict the insect in the product, while displaying the real food inside the packaging.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe Photoshop, Design
- Brand Guidelines, Branded Content
- Project Industries
- Health/Pharma, Lifestyle, Packaged Goods