For the international launch of the Adidas NMD shoe Act Normal and Your Majesty built nine interactive LED cube installations that provided a fresh perspective on the cities we live in.
All the cubes were connected and then placed on popular streets in London, Berlin, Stockholm, Milan, Barcelona, Hamburg, Rotterdam, Frankfurt and Munich.
By-passers could interact with other cities through a dedicated smartphone app that controlled which city was displayed in front of them. The cubes featured content from local influencers, Instagram users who added #NMD to their photos and branded content.
- Project Roles
- Motion Designer
- Your Majesty
- Project Industries