The Top 50 Companies WNW Creatives Want to Work for in 2020. See who made the cut.

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adidas Supernova

To bring Supernova’s key properties to life, the creative team took inspiration from the mandala - a universal expression of balance and energy flow. In order to represent the ultimate control of energy and the technological aspects achieved in the new Supernova, we portray the shoe within eye-catching mandala graphics, designed in neon colours to reflect the shoes. Retail is the number one channel to highlight the Supernova as the go-to shoe for serious runners. This project resulted in interactive windows, modular launch zones and a product movie.

Project Roles
Art Director, Designer
Company
TBWA\United
Skills
Art Direction, Conceptual, Design
Media
Advertising
Project Industries
Advertising
adidas Supernova
adidas Supernova
adidas Supernova