Lucky Cube // Uniqlo

To (re)introduce Japanese fashion retailer Uniqlo to the U.S. we asked one of its YouTube stars to be a sort of ambassador and created a giveaway interactive game to bring people to the San Francisco flagship store. I worked on the concept, the gaming mechanic, optimizing what Maru (the cat) was capable of doing, emulating the tone and voice of his highly popular videos, and conference calling with the video capture team in Japan.