Nespresso Launch Campaign Design System: Cafécito de Cuba

I conceptualized and designed visual system directions that contributed to winning Nespresso as a new business digital AOR. This lead to the campaign design system for their launch of the first Cuban coffee to be imported into America in over 40 years. Elements of the final design system include a pattern suite, color palette, photography style, artist collaborations of limited edition cups, digital and social assets, as well as boutique POS experiences.