Nabisco PyeongChang Olympics Design System

I conceptualized, pitched, sold, and implemented the design system for Nabisco's 2018 Winter Olympics sponsorship. This system impacted their packaging, in-store POS, TVC and social editorial calendar. The project included directing shoots featuring two olympic athletes endorsements, campaign name identity, and two Twitter front page priority emojis that launched on Opening Ceremony night and the following first week of the Olympic Games.