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The Name Changer

An award winning idea of mine against bullying: We took one of the favorite weapons of bullies—name calling—and not only disarmed it but turned it into a source of strength for bullied kids. With a little help from some of Europe's most adored soccer stars.

Project Roles
Copywriter
Skills
Conceptual, Copywriting, Creative Direction, Integrated, Interactive, Sports
Media
Branded Content, Events, Microsites, Social Media Content
Project Industries
Education, Non-Profit, Sports
The Name Changer