The Name Changer
An award winning idea of mine against bullying: We took one of the favorite weapons of bullies—name calling—and not only disarmed it but turned it into a source of strength for bullied kids. With a little help from some of Europe's most adored soccer stars.
- Project Roles
- Copywriter
- Skills
- Conceptual, Copywriting, Creative Direction, Integrated, Interactive, Sports
- Media
- Branded Content, Events, Microsites, Social Media Content
- Project Industries
- Education, Non-Profit, Sports
