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The Name Changer

An award winning idea of mine against bullying: We took one of the favorite weapons of bullies—name calling—and not only disarmed it but turned it into a source of strength for bullied kids. With a little help from some of Europe's most adored soccer stars.

Project Roles
Conceptual, Copywriting, Creative Direction, Integrated, Interactive, Sports
Branded Content, Events, Microsites, Social Media Content
Project Industries
Education, Non-Profit, Sports
The Name Changer