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Campbell's UnCanned

UnCanned is FAQ 2.0. It poses questions in a way people would actually ask them and doesn’t shy away from big topics. GMOs? Let’s talk about it. Feeding Billions of people? Let’s talk about it. We made the legal team sweat a little but in the end came out with something informative and entertaining (infotaining?). So the question we’re UnCanning is...

Project Roles
Creative Director
Adobe InDesign, Art Direction, Creative Direction
Commercials - Video, Websites
Project Industries
Packaged Goods
Campbell's UnCanned