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Pepsi Joy of Dance SB50

A month before Super Bowl 50, Pepsi gave us three days to concept ideas and battle against ~15 of their other agency partners for the brand's Super Bowl slot leading into the Halftime show. Our team of 4 pitched a few ideas with this spot being the winner against some of the industry's larger players.

Project Roles
Broadcast, Conceptual, Copywriting
Commercials - Broadcast
Project Industries
Advertising, Beverage