Radiantly Raw Branding & Identity
Radiantly Raw is a local all-raw chocolate company who had been using a logo conceived by their founders since their inception, but wanted to update their branding to gain more visibility at retail and online. After they hit a deadend with another designer, I sat down with the founders to talk look and feel, in hopes I could help put their ideas into images. After 3 hours of talking through future ideas and past accomplishments, we had roughed out a new style that is playful and fun, yet honors their old style.
By creating a standard for their identity, they were able to replace the word "chocolate" with other products they offer such as superfoods, honey, and other raw delicacies.
- Project Roles
- Art Director, Designer
- Radiantly Raw
- Adobe Illustrator, Adobe Photoshop
- Project Industries
- Packaged Goods