Notifica protects the undocumented

Be prepared with Notifica, an app that sends out secure messages to your support network when you need it most. Designed for undocumented immigrants in Trump's America. I worked with the founding team to develop the idea beyond a prototype, acquiring funding from Huge to develop the app pro-bono with United We Dream. Named the app and led positioning strategy for the product, as well as all comms around the launch. Winner of two Cannes Lions.