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2028 Olympics Branding System

This class project outlines a branding system for the upcoming 2028 Olympics in Los Angeles. Complete with everything from an LA 2028 Olympics and Paralympics logo to a style guide to icons to a social media launch to samples of branding collateral, this project demonstrates a strategic, cohesive approach to creating an effective branding system for the 2028 Olympics

Project Roles
Art Director, Designer
School Project
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Design
Advertising, Brand Guidelines, Branded Content, Editorial Designs, Product Designs, Visual Designs
Project Industries
Advertising, Entertainment, Lifestyle, Sports, Travel/Tourism
2028 Olympics Branding System