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The Sandwich Shop

The Sandwich Shop is a gourmet sandwich chain in Singapore whose mantra is "we only serve what we eat." They pride themselves on freshness: instead of using a central kitchen, their sandwiches are made in-house every morning at each of their six outlets. Even the bread is made from scratch. I helped design studio Practice Theory create copy-driven ads for the stores that communicated the freshness, quality and honesty that goes into making each sandwich.

Project Roles
Copywriter
Company
Practice Theory
Skills
Copywriting
Media
Manifestos, Posters
Project Industries
Advertising, Restaurant
The Sandwich Shop
The Sandwich Shop
The Sandwich Shop
The Sandwich Shop
The Sandwich Shop
The Sandwich Shop
The Sandwich Shop