UPS Wishes Delivered
Every holiday season, UPS embarks on a bold initiative to deliver wishes around the world to deserving people nominated by their employees. After narrowing down thousands of submissions to the most compelling ones, our small creative team traveled across America to capture the wishes being delivered. Afterwards, we used footage of these magical moments to craft a variety of heart-warming videos and social media content.
I was one of the main Senior Copywriters executing this assignment. My role included identifying which wishes to pursue, devising magical ways to bring them to life, capturing the execution of these wishes in long-form copy, supporting the ACD on location during filming, writing webpages, social media content and much more.
- Project Roles
- Copywriter, Writer
- Copywriting, Project Management
- Case Study Videos, Commercials - Video, Social Media Content, Social Media Copy, Websites
- Project Industries
- Lifestyle, Technology