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Capital One #DefineYourDream

The #DefineYourDream campaign was born with the goal of showcasing the amazing things Capital One customers are doing with the help of their unique financial products. We wanted to find a way to build brand love and advocacy, while inspiring our customers to share their own personal #DefineYourDream moments. I was the lead copywriter responsible for concepting as well as bringing this campaign to life.

Project Roles
Copywriter
Company
Capital One
Skills
Copywriting, Social, Documentary
Media
Commercials - Video, Social Media Content, Social Media Copy
Project Industries
Finance
Capital One #DefineYourDream