Capital One #DefineYourDream
The #DefineYourDream campaign was born with the goal of showcasing the amazing things Capital One customers are doing with the help of their unique financial products. We wanted to find a way to build brand love and advocacy, while inspiring our customers to share their own personal #DefineYourDream moments. I was the lead copywriter responsible for concepting as well as bringing this campaign to life.
- Project Roles
- Capital One
- Copywriting, Social, Documentary
- Commercials - Video, Social Media Content, Social Media Copy
- Project Industries