I worked as the ACD on this project, and collaborated with a Social Media Manager as well as an Account Sup to strategize who the Crock-Pot shopper was, who it could be, and how we could change the conversation around this kitchen sidekick.
- Project Roles
- Creative Director
- Creative Direction, Digital, Social, Strategy
- Branded Content, Manifestos, Social Media Content, Websites
- Project Industries
- Packaged Goods