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Brew York City beer: Identity | Branding | Packaging

High impact and legibility from a distance was the goal of this no-nonsense beer beverage brand. Big and bold like NYC and its iconic buildings, this type-driven solution features Block Berthold typeface, minimal graphics, and only the important details for true been connoisseurs. Food & beverage packaging—and more specifically, alcoholic beverages—is an area of design that I’m really passionate about. In addition to the actual commercially produced food & beverage projects in my portfolio, I created the Brew York City brand to expand upon my capabilities and range of styles. Shown are logo, bottle label, brand style guide, and 6-pack carrier designs for IPA and Sour Wheat Ale varieties. >> Concept | Naming | Logo & Brand Identity | Package Design

Project Roles
Art Director, Artist, Designer, Retoucher
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Copywriting, Creative Direction, Design, Print, Vector, Visual Development, Brand Strategy
Media
Art, Logos, Packaging, Visual Designs, Brand Guidelines, Brand Identity, Branded Content
Project Industries
Beer, Beverage, Packaged Goods
Brew York City beer: Identity | Branding | Packaging
Brew York City beer: Identity | Branding | Packaging
Brew York City beer: Identity | Branding | Packaging
Brew York City beer: Identity | Branding | Packaging
Brew York City beer: Identity | Branding | Packaging
Brew York City beer: Identity | Branding | Packaging
Brew York City beer: Identity | Branding | Packaging
Brew York City beer: Identity | Branding | Packaging
Brew York City beer: Identity | Branding | Packaging
Brew York City beer: Identity | Branding | Packaging