Brew York City beer: Identity | Branding | Packaging
High impact and legibility from a distance was the goal of this no-nonsense beer beverage brand. Big and bold like NYC and its iconic buildings, this type-driven solution features Block Berthold typeface, minimal graphics, and only the important details for true been connoisseurs.
Food & beverage packaging—and more specifically, alcoholic beverages—is an area of design that I’m really passionate about. In addition to the actual commercially produced food & beverage projects in my portfolio, I created the Brew York City brand to expand upon my capabilities and range of styles.
Shown are logo, bottle label, brand style guide, and 6-pack carrier designs for IPA and Sour Wheat Ale varieties.
>> Concept | Naming | Logo & Brand Identity | Package Design
- Project Roles
- Art Director, Artist, Designer, Retoucher
- Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Copywriting, Creative Direction, Design, Print, Vector, Visual Development, Brand Strategy
- Art, Logos, Packaging, Visual Designs, Brand Guidelines, Brand Identity, Branded Content
- Project Industries
- Beer, Beverage, Packaged Goods