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Scotts Songbird Selections Advertising Campaign

Before Scotts entered the market, bird food was regarded as a cheap commodity. By developing special seed blends with ornithologists (zoologists who focus on birds), Scotts proved that songbirds are finicky and created a line of scientifically-backed regional blends that won over backyard birding enthusiasts across the country.

Project Roles
Art Director, Designer
Company
ML Rogers
Skills
Art Direction, Conceptual, Design
Media
Advertising, Commercials - Broadcast
Project Industries
Advertising, Retail
Scotts Songbird Selections Advertising Campaign
Scotts Songbird Selections Advertising Campaign