Baha Mar Global Launch

My partner, Rachel Scott Everett, and I headed up creative initiatives for the global launch of Baha Mar, a $3.5B luxury resort in Nassau, The Bahamas. The campaign, "Welcome To The New Riviera" included the concept and execution of the short film, "The Voyage" directed by world-renowned Bruno Aveillan. The cinematic spot debuted during the Academy Awards, positioning Baha Mar as the world's next great destination. A timeless, legendary place in the making, the film proves that all great journeys must come to a beginning. In addition to the short film, the global launch included a multi-page spread print campaign in Vanity Fair with the aim of reawakening the spirit of The Bahamian Riviera, as well as a library of lifestyle images for the new website enticing people to get ready for the rendezvous of the century.

Project Roles
Art Director, Creative Director, Designer
Art Direction, Conceptual, Creative Direction, Design
Advertising, Brand Films, Branded Content, Commercials - Broadcast, Short Films
Project Industries
Advertising, Lifestyle, Luxury, Travel/Tourism
Baha Mar Global Launch