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Guardian - The Summer of '13

THE GUARDIAN REMINISCE ABOUT THE SUMMER BEFORE ITS EVEN HAPPENED For the Guardian, we created nostalgia bomb campaign for the forthcoming festival season that would talk to the muso loving heart strings. Creating poetic and aspirational illustrative diary-style entries that look like beautiful posters, we captured a summer of music before it even happened. We also invited followers on Twitter to share their favourite memories (6,7,8) and rewarded them with bespoke artworks by Paula Castro. The Guardian loved her work so much they commissioned her to illustrate the Glastonbury Guide. Illustrators: David Foldvari, Paula Castro Art Directors: Emma Castagno, Laura Osborne Creative Directors: David kolbusz, Carl Broadhurst, Peter Reid

Project Roles
Art Director
Bartle Bogle Hegarty
Art Direction, Copywriting, Broadcast, Commercial, Conceptual, Integrated, Interactive
Project Industries
Guardian - The Summer of '13