MTV's "Finding Carter" Key Art
MTV's VP Off Air Creative, Jim F. deBarros, asked me to come up with concept for a new MTV series, "Finding Carter". The series follows Carter Stevens, a young girl who has a perfect life with her single mother Lori, until a police bust at a party reveals that Carter is a missing child abducted by Lori. Now, Carter returns to her biological family and must navigate through her new life whilst vowing to be reunited with Lori.
Of course my first thought was the milk carton missing child alert, but that was not enough. Then I remembered the idiom, "spilled milk" which Americans use when something goes wrong.
Campaign was photographed by Rene Cervantes.
Designed by Chris Peck and Lance Rusoff.
Art Directed by me.
On July 8th was first episode of the show on MTV.
Announced by billboards, posters, and digital media some of which you can see below:
Digital board: http://hurley.moad.me/s/78318
- Project Roles
- Art Director
- Adobe Illustrator, Adobe Photoshop, Art Direction, Creative Direction, Design, Print, Adobe InDesign
- Advertising, Concept Art, Key Art
- Project Industries
- Advertising, Entertainment, Media