Ford Fiesta Movement

Ford Motors awarded myself and a friend the opportunity to take part in the second annual social media promotion to help launch the North American Fiesta. It was called the Fiesta Movement. For 3 months we drove brand new Ford Fiestas and participated in social media challenges to earn points that would be tallied against other cities for a chance to win our own Fiestas.

Objective: In teams of two, promote the launch of the new American Ford Fiesta by completing missions for points by using social media marketing.

Issue: People using social media are not aware of the Fiesta by traditional means.

Insight: Facebook, Twitter and other social media users respond to authentic and unique connections and thus promote these connections, which spread among their networks.

Challenge: Announce our team's missions to friends, family and their networks. Near each mission, promote with additional media pushes and promotions to keep our missions and events top-of-mind.

Content Producer: John Preskitt | Content Producer: Aaron Enequist-Leiker