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Ritual

Ritual is a new kind of health technology company that’s reinventing the products that women use every single day. Their debut product—an essential daily vitamin—boasts completely traceable and transparent ingredients so you know exactly what you’re swallowing. While a freelancer, I built the brand identity, tone of voice, web experience, packaging, art direction and social strategy for launch– even deciding that the clear capsule was the best form-factor for the body and the brand’s transparency story. As Ritual grew, I joined in as Creative Director. During the course, I led all creative fronts to help scale the company and fortify the brand and customer journey. I’m continuing to build Ritual, now as consultant on high-level initiatives and campaigns.

Project Roles
Creative Director
Skills
Art Direction, Content, Copywriting, Design, Interaction, Interactive, Strategy, Visual Development
Media
Brand Guidelines, Icons, Social Media Content, Typography, UI Design, Websites
Project Industries
Health/Pharma
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