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Corona Light — The Lightest Day 2016

We launched The Lightest Day for Corona Light to own the summer solstice and give people yet another reason to drink cold beer on sunny days. Like they needed one. The campaign launches with a series of gifs to spread the word. Then we used a Facebook Canvas unit to tell users show how and where to celebrate.

Project Roles
Copywriter
Company
Ogilvy
Skills
Conceptual, Copywriting, Digital, Experiential, Social
Media
Commercials - Video, Events, Social Media Content, Social Media Copy
Project Industries
Advertising, Wine/Spirits
Corona Light — The Lightest Day 2016