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Toast Your Town

McDonald’s wanted to get people in the tri-state area talking about the new line of McCafé drinks. We knew that getting New Yorkers to brag about McDonald’s drinks was a virtual impossibility. But getting New Yorkers to brag about their neighborhoods? We were pretty confident about pulling that lever. Friendly fire flew from borough to borough with a specific drink mention built into the ammunition. Supported by digital and ambient postings, and incentivized with free drinks for the most active neighborhood, the result was a tri-state Twitter war.

Project Roles
Copywriter, Creative Director
Arnold Worldwide
Conceptual, Copywriting
Advertising, App Design, Branded Content, Desktop Apps, Interactive Videos, Microsites, Mobile Apps, Social Media Content
Project Industries
Advertising, Beverage, Restaurant
Toast Your Town
Toast Your Town
Toast Your Town
Toast Your Town