American Express Membership Rewards can be redeemed for merchandise from some of the world’s hottest brands. Unfortunately, Card Members were largely unaware, and most of the merchandise was buried on hard-to-navigate site.
Our solution – leverage the popularity, presence and following of the brand partners to reach more targeted audiences across both Amex and brand partner channels, develop messaging tailored to those audiences, and incentivize point redemption through special offers and exclusive, co-branded merchandise.
- Project Roles
- Copywriter, Creative Director
- Kirshenbaum Bond Senecal + Partners
- Conceptual, Copywriting, Content Management, Creative Direction, E-Commerce, Retail
- Advertising, Apparel, Brand Guidelines, Branded Content, Web Apps, Websites
- Project Industries
- Advertising, B2B, Finance, Technology