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BMW i Series

With the success of their first fully electric car, the i3, BMW wanted to keep the momentum going as they expanded their innovative iSeries. We gave them an integrated campaign that fostered a stronger sense of community among iSeries drivers, showcased their commitment to sustainable manufacturing, and showed off their latest technology and designs.

Project Roles
Copywriter, Creative Director
Kirshenbaum Bond Senecal + Partners
Conceptual, Copywriting, 360° Video, Creative Direction
Branded Content, Interactive Installations, Products - Digital
Project Industries
Advertising, Automotive
BMW i Series
BMW i Series
BMW i Series