E! Channel Viral Promo for "The Royals" - A Prime Time Soap
Really smart idea from BBH and Pelle Sjoenell. He and I went to London with B-Reel Director Tom Malmros to create a fake tourist video of a NAKED MAN climbing down a bedsheet out of a window at Buckingham Palace. This was a grab shoot of footage outside the real palace, married with footage we shot separately at a matching location.
This fooled a bunch of people and inspired a few "debunking" videos on YouTube. All of this to create some notoriety for "Princess Eleanor," the young boozy bad girl of the fictional Royal family from the E! Series. This got about 1 million views and we were able to use footage and photos to create more pieces to continue the farce for a few weeks online.
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