I done bigger spots, more visible spots, maybe even more important spots but this one has a soft spot for me. Really unexpected, delivers the message and fun to be part of. Shoestring budget for 8 spots, stills, PR content, social content all for a startup that couldn't really afford any of it, but somehow....... I found the production company who fell in love with it, the creatives knew the director, the editor was a long time collaborator. It all fell into place. I also directed 3 brand films during the same commercial shoot, at the same location.