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Kohl's Integrated Campaign

Kohl's wanted a show-stopping back-to-school campaign with cross-generational appeal. The campaign "Love Revolution" was headed up by rock legend Lenny Kravitz, and included artists of different musical and fashion styles. Leveraging Kravitz's hit song, we united people in their love of denim to persuade teens and moms that Kohl's is the ideal place to go for the latest fashion trends. TV spots drove our viewers to a microsite where they could shop different collections and gain access to exclusive content like interviews with the artists and behind-the-scenes videos. Tying it all together was the slogan, "Inspired By Artists, Worn By You" to emphasize the personal style connection between celebrity and individual.

Project Roles
Copywriter
Company
McCann
Skills
Conceptual, Copywriting
Media
Branded Content, Commercials - Broadcast
Project Industries
Advertising, Fashion, Lifestyle, Music, Retail
Kohl's Integrated Campaign