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Nike - Mamba Day
Nike needed to make a splash for their first Mamba Day activation after Kobe Bryant retired.
They created the Mamba Mentality pack that represented five different emotions that Kobe demonstrated, associated with five different shoe colorways.
I was a creative director on this project.
- Project Roles
- Copywriter, Creative Director
- Company
- Nike
- Skills
- Copywriting, Creative Direction
- Media
- Brand Films, Branded Content, Commercials - Video
