REI | Repair and Maintenance Set
As part of REI's Expert Advice series of content, The Repair and Maintenance videos required a distinct look and feel while honoring REI's master brand. This project's aim was to create a controlled film set that acts as a functioning workshop for outdoor gear, with minimal budget, and minimal impact on existing studio assets. These videos demonstrate common tasks that viewers can perform at home; such as waxing your skis, changing tires on your bike, and patching holes in your tent.
My solution was to salvage a shipping container and create a stand-alone, multi-axis environment out of reclaimed materials. I also designed the interiors and the furniture.
- Project Roles
- Cinematographer, Editor (Brand/Content), Industrial Designer, Set Designer
- 3D, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Filmmaking, Furniture Design, SketchUp
- Architectural Visualization, Brand Films, Branded Content, Furniture, Pitch Decks, Set Designs
- Project Industries
- Advertising, Entertainment, Retail