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REI | Repair and Maintenance Set

As part of REI's Expert Advice series of content, The Repair and Maintenance videos required a distinct look and feel while honoring REI's master brand. This project's aim was to create a controlled film set that acts as a functioning workshop for outdoor gear, with minimal budget, and minimal impact on existing studio assets. These videos demonstrate common tasks that viewers can perform at home; such as waxing your skis, changing tires on your bike, and patching holes in your tent. My solution was to salvage a shipping container and create a stand-alone, multi-axis environment out of reclaimed materials. I also designed the interiors and the furniture.

Project Roles
Cinematographer, Editor (Brand/Content), Industrial Designer, Set Designer
Company
REI
Skills
3D, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Filmmaking, Furniture Design, SketchUp
Media
Architectural Visualization, Brand Films, Branded Content, Furniture, Pitch Decks, Set Designs
Project Industries
Advertising, Entertainment, Retail
REI | Repair and Maintenance Set
REI | Repair and Maintenance Set
REI | Repair and Maintenance Set
REI | Repair and Maintenance Set
REI | Repair and Maintenance Set
REI | Repair and Maintenance Set