If you believe in something, you fight for it. Overthrow Boxing Club believes in equality for all. So for NYC Pride, Overthrow took a stance by throwing a party challenging anyone to come fight them on behalf of their beliefs. One particular guest of dishonor was targeted—Mike Pence. We sent the Vice President of the United States a promo video, formal invite, and geofenced the White House on Snapchat. Pence didn't show, but that didn't stop the party.
- Project Roles
- Art Director
- Overthrow NYC
- Adobe Photoshop, Art Direction, Conceptual, Content, Design, Experiential, Film, Holiday, Low Budget, Social
- Brand Films, Branded Content, Events, Photographs, Photography, Posters, Social Media Content
- Project Industries
- Advertising, Entertainment, Sports