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It's Your Power

Our idea? To be as progressive as the city Con Edison serves. To shift consumer thinking from utility to icon. So we personified the Grid into a character that you want to have a relationship with. Together we can make a change. Literally visualize your energy usage. Make the invisible tangible. With this idea, we won Con Edison's business.

Project Roles
Art Director
Adobe Illustrator, Adobe Lightroom, Adobe Photoshop, Art Direction, Celebrity, Conceptual, Design, Digital, Film, New Business, Print, Social
Brand Films, Concept Art, Large Format Photography (Digital), Manifestos, Mood Boards, Photographs, Photography, Pitch Decks, Posters, Presentations, Social Media Content, Taglines, Typography
Project Industries
Advertising, B2B, Government