It's Your Power
Our idea? To be as progressive as the city Con Edison serves. To shift consumer thinking from utility to icon. So we personified the Grid into a character that you want to have a relationship with. Together we can make a change. Literally visualize your energy usage. Make the invisible tangible. With this idea, we won Con Edison's business.
- Project Roles
- Art Director
- Adobe Illustrator, Adobe Lightroom, Adobe Photoshop, Art Direction, Celebrity, Conceptual, Design, Digital, Film, New Business, Print, Social
- Brand Films, Concept Art, Large Format Photography (Digital), Manifestos, Mood Boards, Photographs, Photography, Pitch Decks, Posters, Presentations, Social Media Content, Taglines, Typography
- Project Industries
- Advertising, B2B, Government