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Depyl Action

Challenge The client Depyl Action, from waxing, beauty and wellness segment, had a problem: bring more customers to more than a 100 stores around the country that has a lot of other waxing brands. Idea We have thought about this question: which is the best reason to waxing? To be free to show your body! And the answer guided us to the creative solution: make a promotion to take customers to the 3 of the most famous beach destinies in the world nowadays. Solution The concept was YOUR DESTINY IS THE PARADISE: Cancun, Punta Cana and Aruba The client had to buy the waxing services to stamp his passport and board in our trips to one of this paradise beaches. Titi Müller, a famous Brazilian traveler presenter and digital influencer with more than 400k followers was the face of the campaign. Results 3 months 500.000 printed coupons At least 3 coupons per customer ​ 1.450 new followers on Facebook 2.600 new followers on Instagram Media ​ Web: Facebook, Instagram, Youtube, Dynadmic, Spotify, website TV: Fox Life, GNT, Discovery Home & Health e Multishow Campaign in more than 100 stores around the country

Project Roles
Copywriter
Company
Depyl Action
Skills
Conceptual, Copywriting
Media
Branded Content, Commercials - Video, GIFs, Social Media Content
Project Industries
Beauty
Depyl Action
Depyl Action
Depyl Action