The client Depyl Action, from waxing, beauty and wellness segment, had a problem: bring more customers to more than a 100 stores around the country that has a lot of other waxing brands.
We have thought about this question: which is the best reason to waxing? To be free to show your body! And the answer guided us to the creative solution: make a promotion to take customers to the 3 of the most famous beach destinies in the world nowadays.
The concept was YOUR DESTINY IS THE PARADISE: Cancun, Punta Cana and Aruba
The client had to buy the waxing services to stamp his passport and board in our trips to one of this paradise beaches. Titi Müller, a famous Brazilian traveler presenter and digital influencer with more than 400k followers was the face of the campaign.
500.000 printed coupons
At least 3 coupons per customer
1.450 new followers on Facebook
2.600 new followers on Instagram
Web: Facebook, Instagram, Youtube, Dynadmic, Spotify, website
TV: Fox Life, GNT, Discovery Home & Health e Multishow
Campaign in more than 100 stores around the country
- Project Roles
- Depyl Action
- Conceptual, Copywriting
- Branded Content, Commercials - Video, GIFs, Social Media Content
- Project Industries