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Pedigree, "The Pedigree Adoptable Mask"

With all the current craze around AR selfie masks, we saw an opportunity to tap into the trend to deliver a personal and surprising experience for users of the new Facebook AR Platform. For National Adopt A Shelter Dog Month, we launched "The Pedigree Adoptable Mask," the first selfie dog mask that is not only fun to use, but also helps shelter dogs find forever homes. ADOPT!

Project Roles
Art Director, Creative Director
Company
BBDO
Skills
Art Direction, Creative Direction
Media
Advertising, App Design, Augmented Reality, Branded Content, Character Animations, Mobile Apps, Social Media Content
Project Industries
Advertising
Collaborators