Pedigree, "The Pedigree Adoptable Mask"
With all the current craze around AR selfie masks, we saw an opportunity to tap into the trend to deliver a personal and surprising experience for users of the new Facebook AR Platform. For National Adopt A Shelter Dog Month, we launched "The Pedigree Adoptable Mask," the first selfie dog mask that is not only fun to use, but also helps shelter dogs find forever homes. ADOPT!
- Project Roles
- Art Director, Creative Director
- Company
- BBDO
- Skills
- Art Direction, Creative Direction
- Media
- Advertising, App Design, Augmented Reality, Branded Content, Character Animations, Mobile Apps, Social Media Content
- Project Industries
- Advertising
