Geoflora's AW 17 Digital Lookbook
Geoflora's Autumn/Winter 2017 digital lookbook takes their line on a dreamy tour of the cosmos.
CHALLENGE: Increase campaign reach to increase sales and buzz around AW17 campaign.
SOLUTION: Go fully digital with the approach to the look book without losing the handmade feel that is a key part of the brand. Look book is created to double as shoppable website experience and ready-to-go premium social content.
ELEMENTS: digital look book and social content
ROLE: Art direction of mood boards, shoot, and post-production. Additional retouching and photo editing. Design and illustration of final look book.
- Project Roles
- Art Director, Designer, Illustrator, Retoucher
- GeoFlora Jewelry
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Editorial, Retouching, Social
- Books, Branded Content, Illustrations, Photo Illustrations, Social Media Content
- Project Industries