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Geoflora's AW 17 Digital Lookbook

Geoflora's Autumn/Winter 2017 digital lookbook takes their line on a dreamy tour of the cosmos. CHALLENGE: Increase campaign reach to increase sales and buzz around AW17 campaign. SOLUTION: Go fully digital with the approach to the look book without losing the handmade feel that is a key part of the brand. Look book is created to double as shoppable website experience and ready-to-go premium social content. ELEMENTS: digital look book and social content ROLE: Art direction of mood boards, shoot, and post-production. Additional retouching and photo editing. Design and illustration of final look book.

Project Roles
Art Director, Designer, Illustrator, Retoucher
Company
GeoFlora Jewelry
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Editorial, Retouching, Social
Media
Books, Branded Content, Illustrations, Photo Illustrations, Social Media Content
Project Industries
Fashion
Geoflora's AW 17 Digital Lookbook
Geoflora's AW 17 Digital Lookbook
Geoflora's AW 17 Digital Lookbook
Geoflora's AW 17 Digital Lookbook
Geoflora's AW 17 Digital Lookbook
Geoflora's AW 17 Digital Lookbook
Geoflora's AW 17 Digital Lookbook
Geoflora's AW 17 Digital Lookbook
Geoflora's AW 17 Digital Lookbook
Geoflora's AW 17 Digital Lookbook
Geoflora's AW 17 Digital Lookbook
Geoflora's AW 17 Digital Lookbook