High Lantern Re-brand

When I joined High Lantern Group, they were in the midst of a full re-brand and website overhaul. They asked me to step in a take over the process. I chose to start over. We identified key issues in their old logo, and used these pain points as a method of moving forward. The website followed a similar path, we first defined the issues present with the old site and then defined the desired functionality of the site from there.