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American Express Open

This is the story of Detroit-native entrepreneur and AMEX OPEN card-carrying member Phil Cooley and his small business, ponyride. It's a portrait of a small business collective and the power of small business in a notoriously struggling American city. Shot by director and legend Werner Herzog.

Project Roles
Copywriter
Company
Rokkan
Skills
Conceptual, Content, Copywriting
Media
Commercials - Video
Project Industries
Advertising, Finance
American Express Open