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ScholarShop 2015 Campaign

ScholarShop is an upscale resale store selling smart, affordable fashion that creates something even smarter: funds for assistance programs that helps students reach their higher education goals. CHALLENGE: Increase foot traffic and sales in-store through an awareness campaign. SOLUTION: Create a campaign focused on consumer insight: the resale shopper is willing to work to score great fashion. The campaign gives them a reason to shop, by glorifying the shopper as willing to do whatever it takes to make great style happen. CAMPAIGN ELEMENTS: OOH, in-store posters, print ads, social ads, social elements, banner ads, emails, and website visuals. ROLE: Art Directed concepts and mood boards through casting, shooting, and post-production. Designed all campaign elements.

Project Roles
Art Director
Company
ScholarShop
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Design, Outdoor
Media
Advertising, Posters, Products - Digital, Social Media Content
Project Industries
Advertising, Fashion, Non-Profit
ScholarShop 2015 Campaign
ScholarShop 2015 Campaign
ScholarShop 2015 Campaign
ScholarShop 2015 Campaign
ScholarShop 2015 Campaign
ScholarShop 2015 Campaign
ScholarShop 2015 Campaign
ScholarShop 2015 Campaign
ScholarShop 2015 Campaign
Collaborators