Was key management and part of the production team for Lollapalooza 2010 in collaboration with Paramount Events and C3 Presents, with a focus on the design of VIP areas, partner and headliner tents, and backstage. Also was on-site contact throughout the festival for A-list talent including Soundgarden, Green Day, Lady Gaga, the Strokes, the Black Keys, the National, Cypress Hill, Erykah Badu, and Mumford & Sons.