Baha Mar Global Launch
My partner, Brian Gibson, and I headed up creative initiatives for the global launch of Baha Mar, a $3.5B luxury resort in Nassau, The Bahamas. The campaign, "Welcome To The New Riviera" included the concept and execution of the short film, "The Voyage" directed by world-renowned Bruno Aveillan. The cinematic spot debuted during the Academy Awards, positioning Baha Mar as the world's next great destination. A timeless, legendary place in the making, the film proves that all great journeys must come to a beginning. In addition to the short film, the global launch included a multi-page spread print campaign in Vanity Fair with the aim of reawakening the spirit of The Bahamian Riviera, as well as a library of lifestyle images for the new website enticing people to get ready for the rendezvous of the century.
- Project Roles
- Copywriter, Creative Director
- Art Direction, Conceptual, Copywriting, Creative Direction
- Advertising, Brand Films, Branded Content, Commercials - Broadcast, Short Films
- Project Industries
- Advertising, Lifestyle, Luxury, Travel/Tourism