Rainbow Centre Rebrand Proposal
Rainbow Centre is an education institution with two campuses in Singapore — one at Margaret Drive and another at Yishun Park — that serves children with special needs.
Building on the updated Annual Report and Newsletter, this rebrand proposal sought to keep the existing brand equity intact (logo and core colours), while expanding into a modular visual identity system inspired by children's drawings and abstract artwork done by the students.
Coupled with a core illustration and icon style, this robust and dynamic brand language would have eventually covered all aspects of Rainbow Centre's communications.
- Project Roles
- Art Director, Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Brand Guidelines, Branded Content, Illustrations, Infographics, Magazines, Patterns, Typography
- Project Industries