Baking Grannies

GRANNIES COME TO TIENSE SUGAR’S RESCUE AND GIVE LIVE HELPFUL BAKING TIPS TO AMATEUR BAKERS IN DISTRESS. BRIEF Tiense sugar, a well-known sugar brand in Belgium, wanted to raise its profile as one of the most loved brands on the market amongst amateur bakers. INSIGHT When you’re baking cakes, not all steps are clearly explained in the recipe. And this could be tricky, especially for amateur bakers. But nobody is around to help them out. IDEA We asked help from the best baking experts ever known: grannies. With their life experience and their famous baking skills, real grandmothers were live streamed on Facebook and shared their tips and tricks with baking amateurs via the phone.